What's New in Odoo 19 E-Commerce? 2026 Feature & Implementation Guide
Quick Summary: Odoo 19 e-commerce, released September 2025 with refinements in the January 2026 Odoo 19.1 patch, introduces 10+ significant updates to the Odoo website and shop modules. Key features include a redesigned abandoned cart recovery system (targeting only future carts, not historical ones), click & collect with real-time per-location stock visibility, fully mobile-optimized product comparison, alternative product blocks with custom per-product titles, configurable extra checkout steps, wish list functionality, dynamic product option filtering (with auto search above 20 variants), white-box image magnification, unit-of-measure pricing, and payment method badge display throughout the purchase journey
The latest Odoo version represents a significant leap forward in e-commerce functionality — and if you're asking whether Odoo is good for e-commerce in 2026, the answer has never been clearer. Odoo 19, released in September 2025 and refined in the January 2026 Odoo 19.1 update, brings enterprise-level features to businesses of all sizes through its integrated website application.
This comprehensive update addresses the core challenges facing online retailers today: cart abandonment, omnichannel inventory, mobile optimization, and customer experience personalization. As Leah Swain, Sales Director at Certum Solutions, guides us through these features, it becomes evident that the Odoo 19 roadmap prioritized real-world merchant needs and customer behavior patterns.
Odoo 19 Abandoned Cart Recovery: Smart Targeting, No Spam
One of the most practical improvements in Odoo 19 e-commerce is the redesigned abandoned cart email system. Previously, enabling this feature would trigger emails to every abandoned cart in your system — potentially reaching customers who abandoned carts months or years ago, damaging sender reputation and frustrating recipients.
What Changed in Odoo 19
The new system only sends abandoned cart emails to carts abandoned after you enable the feature. This forward-looking approach prevents outreach to outdated carts while still capturing recent potential customers. You can customize the email template directly within the configuration settings, keeping your brand voice consistent throughout the recovery process.
Implementation Benefits:
• Reduced email spam complaints and unsubscribes
• Higher engagement rates on cart recovery emails
• Improved sender reputation and deliverability
• Fully customizable templates for brand alignment
• Timing controls for optimal recovery window
Schedule a consultation to optimize your cart recovery strategy →
Odoo 19 Click & Collect: Real-Time Stock Availability by Location
The integration of click & collect functionality with real-time, per-location inventory visibility is one of Odoo 19's most significant omnichannel advances. This feature bridges the gap between online browsing and physical store experiences — a capability that previously required expensive third-party integrations or custom development.
How Click & Collect Works in Odoo 19
When enabled in your e-commerce settings, the click & collect widget displays stock availability separately for delivery and in-store pickup. Customers can select their preferred pickup location during checkout, view real-time inventory at each store location, choose to pay in person when collecting their order, and add unavailable items to their wish list for future purchase.
This functionality is particularly valuable for businesses with multiple retail locations; it drives foot traffic while providing online convenience. With this update, Odoo now competes directly with major omnichannel retail platforms on this critical capability.
Mobile-First E-Commerce: Comparison Tools and Cart Optimization
With mobile commerce accounting for over 60% of e-commerce traffic in 2026, Odoo 19 prioritizes mobile responsiveness across all e-commerce features.
Enhanced Mobile Comparison Tool
The comparison tool is now fully functional on mobile devices, allowing customers to evaluate multiple products side-by-side even on smaller screens. The comparison pricing display makes it easier for shoppers to make informed purchasing decisions on the go — previously a significant gap compared to desktop experiences.
Improved Mobile Cart Summary
The cart summary has been redesigned specifically for mobile preview, ensuring smooth checkout experiences regardless of device. The mobile toggle allows merchants to test and optimize their mobile presentation before customers ever see it.
Alternative Products with Custom Per-Product Block Titles
Product recommendation features drive significant revenue for online retailers, and Odoo 19 makes these recommendations more flexible and brand-aligned than any previous version.
Customizable Alternative Product Headers
Merchants can now customize the block title for alternative products on a per-product basis. Instead of generic "Alternative Products" headers, you can create contextual titles like "Mother's Apple Pie: Tastes Like Home," "Complete Your Home Office Setup," or "Customers Also Loved These Items." Each product can have its own unique alternative products section with customized messaging — no site-wide limitations.
This granular control allows for strategic merchandising that speaks directly to customer intent and purchase patterns, increasing relevance and conversion on recommendation blocks.
Zero-Price Products and Contact Form Integration
Not all products belong to a standard e-commerce flow. Custom orders, enterprise pricing, and specialty items often require direct contact before purchasing. Odoo 19 addresses this with automatic contact form routing for zero-priced products.
When customers click the contact button on zero-price products, the form automatically populates with the product name, selected attributes, customer information, and custom URL destination. This seamless handoff from browsing to inquiry improves lead quality and reduces friction in the B2B sales process.
Advanced Product Customization and Dynamic Option Filtering
Odoo 19 introduces intelligent filtering systems that adapt based on the complexity of your product options — solving a real UX problem for stores with large variant catalogs.
Dynamic Option Display Rules
• 12+ options: A "View More" button appears, initially showing 12 options with expandable access to all
• 20+ options: An automatic search bar enables customers to find specific variants quickly
• Display types: Choose between radio buttons, pills, colors, or custom formats per product
Top-Level Category Filters
New top filters on shop pages help customers navigate large catalogs efficiently. These filters are fully customizable and can be organized by product categories, price ranges, attributes and variants, and custom taxonomies — giving merchants precise control over how products are surfaced.
Enhanced Visual Product Presentation and Image Tools
Visual commerce drives conversion rates, and Odoo 19 delivers meaningful improvements in how product imagery is displayed and interacted with.
White Box Hover Magnification
The magnifier function now displays in a clean white box with full zoom and pan capabilities, replacing the previous limited magnifier view. Customers can click to enlarge product images, pan across high-resolution images, zoom to inspect product details, and view multiple angles in enhanced detail.
Three Image Display Formats
• Carousel: Sliding image gallery with navigation arrows
• Grid: Multiple images displayed simultaneously
• Default: Traditional single image with thumbnail navigation
Choose the format that best showcases your specific products and aligns with your brand aesthetic.
Odoo 19 Checkout Enhancements: Extra Steps and Payment Badges
The checkout experience directly impacts conversion rates, and Odoo 19 provides unprecedented flexibility in designing your checkout flow.
Extra Steps Functionality
Add custom steps to your checkout process to collect additional information — embroidery text for personalized items, gift messages and special instructions, custom measurements or specifications, and delivery preferences and notes. This is particularly valuable for customized goods, B2B orders, and specialty retailers.
Payment Method Badges
Display accepted payment methods throughout the customer journey: on the shopping cart page, during checkout, on product pages, and in footer elements. This transparency builds trust and reduces checkout abandonment by setting clear payment expectations early in the browsing experience.
Wish List and Quick Reorder Features
Customer retention tools integrated into Odoo 19 make repeat purchases effortless and increase customer lifetime value.
Wish List Functionality:
• Heart icon on product pages for easy saving
• Automatic prompt when click & collect items are unavailable
• Accessible from customer accounts
• Shareable for gift registries and collaborative purchasing
Quick Reorder:
• One-click reordering from shopping cart
• Access to previous purchase history
• Streamlined replenishment for consumables
• Improved customer lifetime value metrics
Content Blocks and Dynamic Building Features
Odoo 19's e-commerce module introduces dynamic product building blocks that align more closely with shop page aesthetics and functionality, enabling merchants to create engaging, conversion-optimized shop pages without coding knowledge.
New Content Block Options:
• Catalog blocks for featured products
• Custom promotional sections
• Brand story elements
• Trust badges and certifications
• Style categories for consistent theming
Unit of Measure and Reference Pricing
For industries where products are sold in multiple units (bulk, wholesale, retail), Odoo 19 introduces unit of measure functionality with automatic price calculation and clear value proposition display.
This feature is particularly valuable for food and beverage distributors, building materials suppliers, chemical and industrial products, and agricultural products; any business where per-unit pricing context improves purchasing decisions.
Odoo 19 vs Shopify and WooCommerce: How Does It Compare in 2026?
One of the most common questions from businesses evaluating platforms in 2026 is how Odoo 19 stacks up against Shopify and WooCommerce. The short answer: Odoo 19 now matches these platforms on core storefront features while offering a decisive advantage in native ERP integration.
Shopify and WooCommerce require third-party apps or custom development for inventory management, accounting reconciliation, and CRM sync. Odoo handles all three natively; meaning no data silos, no integration maintenance costs, and no per-transaction app fees. For businesses managing physical inventory across multiple locations, the click & collect integration alone eliminates tools that would cost hundreds per month on Shopify.
The tradeoff: Shopify's app ecosystem and onboarding are faster for simple stores with no existing ERP needs. Odoo 19 delivers greater long-term value as your operation scales and integration complexity grows.
Discover how Certum Solutions can implement Odoo 19 for your business →
FAQ: Odoo 19 E-Commerce Questions Answered
What is the Odoo 19 release date?
Odoo 19 was officially released in September 2025, with the Odoo 19.1 refinement patch released in January 2026. Both are currently available.
What is click and collect in Odoo 19?
Click & collect in Odoo 19 allows customers to buy online and pick up in-store, with real-time per-location inventory visibility during checkout. Customers can choose their pickup location, see live stock at each site, and opt to pay in person at collection.
How does Odoo 19 compare to Shopify in 2026?
Odoo 19 matches Shopify on core storefront features (product pages, checkout, mobile) while adding native ERP integration for inventory, accounting, and CRM; eliminating the need for third-party apps. Shopify has a faster simple-store setup; Odoo delivers greater value as operations scale.
Can I upgrade from Odoo 17 or 18 to Odoo 19?
Yes, migration paths exist from Odoo 17 and 18. Professional implementation partners like Certum Solutions can ensure smooth data migration and feature adoption with minimal disruption.
Does Odoo 19 e-commerce work with existing payment processors?
Yes. Odoo 19 supports major payment gateways including Stripe, PayPal, Authorize.net, and many regional processors. The new payment method badge feature works with all integrated processors.
Is Odoo good for multi-location retail businesses?
Yes. The click & collect feature with location-specific real-time inventory visibility makes Odoo 19 one of the strongest options for retailers with both physical stores and an online presence.
How does abandoned cart recovery work in Odoo 19?
Odoo 19 sends automated, customizable emails only to carts abandoned after you enable the feature — not historical carts. You have full template control and timing options, improving deliverability and engagement versus the previous system.
Can I customize the look and feel of my Odoo e-commerce site?
Yes. Odoo 19 provides extensive customization through content blocks, style categories, per-product alternative product titles, and theme options — all accessible without coding knowledge.
What's included in the Odoo e-commerce subscription?
E-commerce functionality is built into the Odoo website application, included with your Odoo subscription. No separate e-commerce license is required.
Implementation Checklist for Odoo 19 E-Commerce
Successfully implementing Odoo 19's e-commerce features requires strategic planning. Use this checklist before going live:
• Audit current e-commerce requirements and pain points
• Map product catalog structure and variant complexity
• Define product customization and extra checkout step needs
• Plan multi-location inventory setup (if applicable)
• Configure payment processor integrations
• Design checkout flow and extra steps
• Set up abandoned cart email templates and timing
• Create alternative product strategies per key product
• Configure click & collect locations and inventory sync
• Test mobile responsiveness across all key pages
Contact Certum Solutions for expert Odoo implementation →
Why Choose Certum Solutions for Odoo 19 E-Commerce Implementation
As certified Odoo implementation partners, Certum Solutions brings deep expertise in deploying and optimizing Odoo e-commerce solutions. Our approach covers Strategic Planning (understanding your business model, customer journey, and growth objectives), Technical Implementation (seamless migration, integration, and customization), Training & Support (comprehensive team training and ongoing support), and Optimization (continuous improvement based on analytics and industry best practices).
Getting Started with Odoo 19 E-Commerce
The features introduced in Odoo 19 represent a significant opportunity to enhance your online retail operations. Whether you're launching a new e-commerce store or upgrading from a previous Odoo version, now is the ideal time to leverage these capabilities.
Your Next Steps:
• Assess your current e-commerce challenges and identify which Odoo 19 features address them
• Schedule a personalized demo with Certum Solutions to see these features for your industry
• Develop an implementation roadmap that prioritizes high-impact features for your business
• Begin your Odoo 19 journey with expert guidance from Certum
Video Walkthrough and Additional Resources
Related Resources:
• "Odoo 19 General Updates: 36 New Features You'll Love"
• "Odoo 19 E-Learning & Email Marketing Features"
• "Odoo 19 AI Demo | How to Setup & Use AI Agents with ChatGPT"
• "Odoo 19 Website Builder Enhancements"
About the Author
This guide is based on the expert presentation by Leah Swain, Sales Director at Certum Solutions, featuring practical insights and hands-on demonstrations of Odoo 19's e-commerce capabilities. Updated February 2026.