Outsourced Accounting Services for Growing Businesses.

Our accounting services include monthly account review, reconciliation oversight, month-end close management, financial statement preparation, cost accounting support, and multi-entity consolidation. We ensure your books are accurate, compliant, and decision-ready every month.

Bookkeeping is one component of outsourced accounting. Outsourced accounting also includes oversight, reporting, and quality control.

Bookkeeping records transactions and maintains daily financial records. Accounting reviews that data, ensures accuracy, prepares financial statements, manages month-end close, and provides oversight. Think of bookkeeping as data entry; accounting is data validation, compliance, and reporting.

Businesses with $1M+ in revenue, inventory management, multiple entities, investor reporting requirements, or complex operations typically need dedicated accounting oversight beyond basic bookkeeping.

Our accounting services typically range depending on complexity, entity structure, and transaction volume. This is 70-85% less expensive than hiring an in-house senior accountant ($70K-90K/year + benefits).

Yes. We provide consolidated accounting for businesses with multiple entities, locations, or divisions—including proper inter-company eliminations and accurate consolidated financial statements.

Absolutely. Our accounting services are designed to complement your CPA's tax and advisory work. We handle ongoing monthly accounting so your CPA has clean, accurate data at year-end. Many of our clients use us for monthly accounting and their CPA for tax strategy and annual filings.

Bookkeeping vs accounting comes down to recording your financial activity versus analyzing and advising on it. Both are essential, but they serve different purposes; and most growing businesses need both working together.

Bookkeeping: Recording the Financial Facts

Bookkeeping focuses on the day-to-day tracking of financial transactions. It ensures your books are accurate, up to date, and compliant.

Bookkeeping typically includes:

• Recording income and expenses

• Categorizing transactions

• Reconciling bank and credit card accounts

• Managing accounts payable and receivable

• Maintaining your general ledger

• Keeping financial records audit-ready

Example:
A bookkeeper records every customer payment, vendor bill, payroll expense, and software subscription so your financial data is complete and accurate.

Bookkeeping answers the question:
“What happened financially in my business?”

Accounting: Interpreting & Advising on the Numbers

Accounting uses bookkeeping data to analyze performance, ensure compliance, and guide decision-making.

Accounting typically includes:

• Financial statement preparation and review

• Cash flow analysis and forecasting

• Tax strategy and compliance support

• Budgeting and profitability analysis

• KPI tracking and advisory insights

• Strategic recommendations for growth

Example:
An accountant reviews your financial statements and identifies that rising COGS is shrinking margins; then helps you adjust pricing, vendors, or systems to restore profitability.

Accounting answers the question:
“What do these numbers mean, and what should I do next?”

When Do You Need Bookkeeping vs Accounting?

You May Only Need Bookkeeping If:

• You’re a small or early-stage business

• Transactions are simple and low volume

• You just need clean books for tax filing

• You’re not making complex financial decisions yet

You Likely Need Both Bookkeeping and Accounting If:

• Your business is growing or scaling

• You have inventory, payroll, or multiple revenue streams

• You want proactive tax planning

• You need cash flow clarity and forecasting

• You’re making strategic decisions based on financial data

Most established businesses benefit from integrated bookkeeping and accounting so financial data flows cleanly from transaction to strategy.

Why Bookkeeping and Accounting Work Best Together

Bookkeeping without accounting gives you data with no direction.
Accounting without solid bookkeeping leads to inaccurate insights.

At Certum Solutions, we align clean books, compliant accounting, and modern systems so business owners don’t just know their numbers; they understand them and can act on them with confidence.