There’s quite a bit you can do to help your customers have the best mobile experience possible—not only to improve your reputation in the e-commerce space, but to make the buying experience as seamless as possible. Here’s a short list of four pointers.

Although “all year long” is the right time to ensure you are planning for your company’s tax liabilities or savings, most companies look to the end of the calendar year for most of the planning.

Why? It’s the time of the year when Congress issues year-end tax extenders, and many companies have a bit more time on their hands to address operational issues due to slowing down at the holidays.

While this is not a comprehensive list of year-end planning tips for businesses, it’s intended to be a conversation starter. Certum Solutions can discuss any of these tips with you in detail and help ensure your books are current for tax planning purposes.

The leaves are changing, there are cool evening breezes and the kids are getting ready for Halloween. What else is going on? Oh yes: Some great new features in QuickBooks Online (QBO) and QBO Advanced. Here’s a summary of what’s new.

It’s that time of the year when jump scares are common, there’s undoubtedly another Halloween movie coming out and you stock up on way too much candy for the little ones who ring your doorbell on Oct. 31.

Sounds like a ghoulish-good time, but you know what’s really, really scary? When one of your customers had a bad experience returning an item.

Okay, okay – I know this might be a stretch, but bear with me here while I tell you more about how you can improve your return policies without losing potential sales. And along the way, we’ll have a ghostly good time.

As the leaves are starting to fall, and families in our corner of NC are preparing mountain drives to see the changing colors, the narrative of our books is starting to reach the concluding point of the year. In my office, my current project is almost scary to say out loud, so I'll write it instead. I started my first book this summer, and am working with my editor to come out with a comprehensive guide to new business owners looking to start their own business, filled with memories of my own pitfalls and successes. I'm not going to pretend it is all roses, and I'm not someone who glosses over failures to make myself look like a constant success, but I am a believer in sharing our successes and failures for the greater good.

Businesses who sell products and services online—as well as their brick-and-mortar counterparts—ought to know more about the very important CLV, or “Customer Lifetime Value.”

In short, CLV tells you what you can expect from an average customer over the course of your business relationship. It’s not intended to show one moment in a buying cycle; rather, it encompasses the entire timeframe someone is a customer.

By now, there’s nothing new about creating an attractive and well-functioning website to garner sales. However, the difference between the business that barely sells what it can to the one in which inventory is a constant need because sales are robust, is vastly different.

Here are four ways to drive more traffic to your website.

Intuit QuickBooks has several new features recently introduced to help you streamline your workflow, so let’s get right to it.

Business owners—from the solopreneur to the largest size business—can realize some tax savings when it comes to accounting for the mileage you drive, although the rules can be a bit confusing. Here’s what you need to know.